ServiceNow, Inc. (NOW) Bullish Price Structure, Support and Resistance

ServiceNow, Inc. (NOW) closed at 145.06 USDT on August 29, 2026, up 1.21%. The asset now sits in a bullish structure. Price entered this structure after closing above 55-day resistance at 132.41 USDT on August 27, 2026. Current 55-day support is near 91.73 USDT, with resistance near 146.81 USDT. A daily close below MA14 at 129.412 USDT would weaken the regime and shift price back into sideways.

ServiceNow, Inc. spent about several sessions consolidating below the 132.41 USDT resistance level before a breakout closed above it. This confirmed the bullish structural transition. The compression period shows sustained pressure at the resistance level, where repeated attempts failed until buyers took control and pushed the price higher.

NOW is trading above all key moving averages. MA9 at 132.51 USDT stands as the first moving-average support area to watch. The more meaningful signal is how far price has moved from its moving-average base: NOW sits 24.46% above MA50, while its historical range runs from -10.69% to 23.77%. Price has moved beyond the upper side of that historical range, which can create resistance pressure driven by extension rather than by a fixed level. NOW recently closed above its prior 55-day high, shifting its structure into a bullish regime. MA14, MA20, and MA50 slopes are all rising, with MA50 advancing at +4.57% over the past 10 days. Rising moving-average slopes aligned with the breakout strengthen the structural case beyond a price-only close.

NOW shows moderate trading friction, with a 3-day friction score of 57.8. The score combines price progress, wick rejection, and volume confirmation. Recent candles show mixed acceptance, so price is moving but still showing some noise. Moves near support or resistance need a cleaner daily close before they carry stronger weight.

Open interest increased +7.15% in one day, showing fresh leverage entering the market. OI sits near the middle of its 60-day range, so the move adds leverage from a normal base rather than from a stretched one.

Funding is near neutral across the 24-hour and 7-day averages, at 0.000000% and 0.000000%. This shows limited cost pressure on either side, so funding is not giving a strong directional signal right now.

The long/short ratio is 1.03, sitting near the lower side of its 180-day range at 1.75%. This means long accounts only slightly outnumber short accounts, and the long tilt is weak compared with recent history.

NOW shows weak linkage to the broader crypto market (Sigloid Index). Correlation is limited, and R² indicates that index behavior explains only a small portion of its movement. This suggests price action is largely driven by asset-specific factors rather than broader market direction. Over the 30-day window, the relationship is stable. Over the 60-day window, the relationship is stable.

NOW's volatility profile is controlled rather than stretched. ATR% reads 4.20, close to the bottom of its full historical range. Bollinger Band width% reads 20.67, near the middle of its full historical range. 20-day Volume Z-score is -1.31. Range expansion is not leading the setup right now.

Momentum is stronger. RSI is 72.79, ROC14 is +17.03%, and MACD histogram is positive. These readings point in the same direction: upside pressure is active across momentum and multi-day acceleration.

The read is still incomplete: momentum is improving, but volatility or participation has not confirmed the move strongly enough.

The Sigloid Index remains in a bullish regime, showing broad strength across the market. NOW has a weak link to that market condition, so price behavior depends more on its own structure than on the broader market trend.

For NOW, the next structural shift depends on key levels. Staying above MA14 at 129.412 USDT keeps the current trend intact. A daily close below MA14 would weaken the structure and push price back into a range, while a confirmed break below 55-day support at 91.73 USDT would establish a bearish regime.